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Ola Coffee Lovers! Calm the F**k Down: Vida Café & goodleaf do CBD Beverage Deal

CBD-infused beverages are on the up. Following hot on worldwide trends, the goodleaf flat white at Vida e Caffè was launched late last year, for coffee fanatics to get their fix with a dose of calm. 

“The water soluble CBD sachet proved so popular that we launched it in packs of 20 and now retail these separately. They can be added to any liquid, such as coffee, smoothies or tea. Water soluble CBD has better absorption in the body than an oil because it absorbs more easily into the bloodstream, at a higher dose.” Goodleaf beverage manager Brett Horwitz told Daily Maverick on 5 March 2021.

(See original story here: https://www.dailymaverick.co.za/article/2021-03-05-cannabidiol-food-fad-or-here-to-stay/)

Goodleaf, a wellness company dedicated to sharing the benefits of CBD, moved quickly into the market opening a store in Cape Town’s Buitenkant Street store in 2019 . Its first offerings were tinctures, skincare and vapes and then later that year introduced its line of CBD-infused sparkling waters. Horwitz pulled off the deal to introduce this product line into major national retail outlets.

 

Read about CBD in Southern Africa

 

Horwitz, said the four variants – berry hibiscus, mango ginger, peach geranium and aloe rose, all with 8mg of CBD – were seeing month-on-month growth, “with sales even doubling when compared with last year”. The products are sugar, preservative and colourant-free, and have only natural flavours derived from “African botanicals”.

 

Brett Horwitz of goodleaf.

Brett Horwitz of goodleaf. (Photo: Supplied)

 

Horwitz says this the cannabis space is one of innovation and goodleaf will shortly launch their CBD-infused health food line, which includes a keto bar.

Besides a kiosk at the V&A Waterfront, they also have a store in Johannesburg’s Parkhurst, which ties into Horwitz’s assertion that their target market is “the yoga-goer, healthy food eater, vegan”. “CBD appeals to such a broad market, from stressed out students to elderly people who have pain or trouble sleeping. So we are aiming at anyone who is switched on”

 

vida goodleaf cbd deal

 

But back to Vida. This is what they have to say:

Innovation continues to prosper in the coffee space and cannabidiol (CBD) coffee is the latest addition to our menu. Another first in the South African coffee industry and available at select stores nationwide, we are proud to collaborate with goodleaf, leaders in the CBD industry, to launch our CBD Flat White.

Add some calm to your daily grind, and combine your favourite caffè with this innovative and beneficial CBD powder. There is not a more relevant time for the benefits of CBD to be recognized and welcomed into one’s life so why not add it to your daily brew. These include reducing stress, keeping calm, lifting your mood, focusing your mind and helping you feel more present. Many people have misconceptions and questions around CBD, to understand the most popular ones, please visit www.goodleaf.co.za.

The CBD addition is said to boast a multitude of benefits that complement the benefits of coffee so well. By interacting with adenosine, the same neurotransmitter influenced by caffeine, CBD can further enhance the feeling of mental alertness produced by coffee.

The CBD Flat White is a double shot of espresso with textured micro-foamed milk and 10mg of goodleaf CBD. The 10mg CBD sachet will be available to be added to any beverage on our menu, from hot chocolate to tea to smoothies for an additional R10.00, or purchased separately as a sachet “to hamba” for home use.

Goodleaf CBD water is also available at selected stores, with 4mg of CBD per bottle. Why not order the perfect pair – the 10mg goodleaf CBD Flat White and goodleaf CBD water for a 14mg dose. Your maximum daily dose is 20mg of CBD per day.

Order your CBD Flat White in-store or through the Order Ahead functionality on our user-friendly app. This allows you to beat the queue, as well as offers contactless payment and 5% cashback. Alternatively enjoy this new offering in the comfort of your own home as our delivery partners, Uber Eats and Mr D, deliver safely to you.

The CBD Flat White is the perfect way to begin your morning with a daily wellness ritual without changing your habits at all.

Available at all non-halaal stores. Click HERE to see which store’s CBD is available at.

Obrigado!

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