Regulatory Uncertainty Bites SA's Biggest CBD Brand, Goodleaf Temporarily Pulls It Range From The Shelves
Goodleaf says it's been pushed into an uncompetitive corner by SAHPRA dosage and packaging restrictions which undermine the efficacy of its products
The Goodleaf Team
2 September 2023 at 09:00:00
To all our faithful and supportive Goodleaf customers,
When we started Goodleaf our goal was to bring world class, compliant products to market manufactured to the highest standards. A core requirement was efficacy, the products had to work!
In just 4 years we have established the leading CBD brand in the country with distribution in most major retailers including Woolworths, Wellness Warehouse, Pick ‘n Pay, Checkers, Spar and Clicks and Vida e Cafe.
At the start of Goodleaf, the SAHPRA (South African Health Products Association) permitted an exclusion on the use of CBD subject to a maximum recommended daily dose of 20 mg. This has remained way below global norms, despite the WHO (World Health Organization) stating that CBD should not be internationally scheduled as a controlled substance.
The WHO in fact indicated tolerability up to 800 mg / per day without any side effects. They in turn confirmed the many health benefits including stress, sleep difficulties, anxiety, other mental health difficulties, and chronic pain. In addition to implementing the lowest CBD dose globally, SAHPRA then instituted a maximum package size of 600mg. We were then forced to change all our packaging to remain compliant. The majority of our competitors continue to trade at higher dosages.
While most countries incl. Australia, Canada, Switzerland, the United Kingdom, and the United States of America have eased restrictions on CBD, SAHPRA are now advocating tightening them even further. At the same time government have been painfully slow in establishing a coherent Cannabis policy.
For these reasons, we have regretfully taken the decision to press pause on Goodleaf. We hope to be back but only if we can meet our core requirements of quality products, beautifully presented with efficacy.
We know how much you love our products, so we are offering an exclusive 50% discount sitewide to all our loyal customers from 1 - 15 September.
Use code GOODLEAF50 at checkout.
Thank you for coming with us on our journey and for your support and love of our brand.
The Goodleaf Team
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