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Cannabis 2024: Microdosing, Tech, Health and Sustainability Are Trending

Cannabis 2024: Microdosing, Tech, Health and Sustainability Are Trending

As we go into 2024, the international cannabis industry continues its remarkable trajectory, witnessing unprecedented shifts and novel trends that redefine consumer behavior and shape the market landscape.

Andrew DeAngelo, Forbes Magazine

5 January 2024 at 10:00:00

This article is reproduced from Substancemarket published on 4 January 2024.

Delving deeper into the prevailing cannabis trends, let’s explore five significant aspects driving the evolution of cannabis this year.

1. Microdosing for Personalized Consumption:

Microdosing, an increasingly prevalent cannabis trend in 2024, represents a nuanced approach to cannabis consumption. It centers around the concept of ingesting minimal doses of cannabinoids, primarily THC and CBD. 

Small doses achieve subtle therapeutic benefits without inducing strong psychoactive effects. This practice has gained traction among individuals seeking functional enhancements in their daily lives. All without experiencing the intoxicating highs associated with larger doses.The appeal of microdosing lies in its potential to offer therapeutic effects for various conditions such as anxiety, stress, and chronic pain. 

All while allowing users to maintain focus and productivity. With this cannabis trend, the industry is witnessing the emergence of specially formulated products. Microdose-specific edibles, sublingual tinctures, and inhalers, each providing precise dosing mechanisms. This approach caters to a diverse consumer base interested in harnessing the potential benefits of cannabis. All without compromising their routine activities or experiencing adverse effects.Additionally, microdosing extends beyond THC and CBD. 

Exploring other cannabinoids like CBN, CBG, and THCV, each believed to offer distinct effects, is on the rise. This trend signifies a shift towards personalized wellness, empowering users to explore tailored experiences. All while contributing to the normalization of cannabis consumption for therapeutic purposes.

2. Cannabis Beverages & Functional Infusions:

The realm of cannabis-infused beverages is undergoing a transformative surge in 2024, fueled by a burgeoning demand for functional and diverse products. 

Companies are innovating with a wide array of cannabis-infused beverages, including energy drinks, relaxation elixirs, and mood-enhancing teas, catering to varying consumer preferences and lifestyles.

One of the key drivers behind the popularity of cannabis beverages is their discreet nature and ease of consumption, aligning with evolving consumer behavior patterns. Advanced nano-emulsification techniques have revolutionized the creation of water-soluble cannabinoid formulations, ensuring rapid onset times and increased bioavailability. This technological leap ensures consistent and predictable experiences for consumers, enhancing the appeal of these products.

Moreover, the infusion of cannabinoids in beverages has opened avenues for customizing flavor profiles, experimenting with different ingredients. This offers consumers a diverse range of choices. With an emphasis on taste, functionality, and precise dosing, infused beverages should become a mainstream segment in the cannabis market. All while appealing to both new and seasoned users seeking innovative consumption options.

3. Enhanced Emphasis on Sustainability:

The year 2024 marks a significant turning point for the cannabis industry as sustainability takes center stage, driving profound changes in cultivation practices and business operations. Cultivators and businesses are increasingly embracing environmentally conscious methods, such as regenerative farming, organic cultivation, and renewable energy adoption, aiming to reduce the ecological impact of cannabis production.

This shift towards sustainability encompasses various facets, including the utilization of eco-friendly packaging materials, reducing waste generation, and implementing efficient water management strategies.

Brands are actively engaging in sustainable initiatives, emphasizing transparency in sourcing and production processes to resonate with environmentally conscious consumers.

Furthermore, there is a growing emphasis on fostering symbiotic relationships between cannabis cultivation and the environment. Practices like companion planting, crop rotation, and regenerative soil management not only reduce environmental harm but also enhance the quality of cannabis products. 

As consumers prioritize ethical and eco-conscious brands, sustainability has emerged as a pivotal factor influencing purchasing decisions, reshaping the industry’s ethos and practices.

4. Integration of Technology and Cannabis:

The convergence of technology and cannabis is revolutionizing the industry in multifaceted ways in 2024. 

Cutting-edge technologies, including artificial intelligence (AI), Internet of Things (IoT), and data analytics, are revolutionizing cultivation practices, leading to increased efficiency and optimized yields.

AI-driven solutions are optimizing the cultivation process by monitoring environmental conditions, nutrient levels, and plant health in real-time. This data-driven approach enables cultivators to fine-tune growing parameters, ensuring optimal growth and higher-quality yields while minimizing resource usage.

Additionally, technology is reshaping the consumer experience within the cannabis space. The proliferation of cannabis-centric apps and digital platforms provides consumers with comprehensive information. 

Things like strain recommendations, dosage guidelines, and product reviews. Blockchain technology is also gaining prominence, ensuring transparency in the supply chain, facilitating product traceability, and mitigating issues related to counterfeit products.

The integration of technology not only enhances operational efficiency but also empowers consumers with access to valuable information, fostering a more informed and sophisticated cannabis market.

5.Wellness-Focused Product Development:

In 2024,  we are watching a shift towards wellness-centric innovation in cannabis. These innovations cater to a growing segment of consumers seeking holistic wellness solutions. 

Companies are investing significantly in research and development to create cannabinoid-infused formulations tailored to address specific wellness needs.

The synergy between cannabinoids, terpenes, and other natural compounds is being explored to develop products that offer targeted benefits for various health concerns. For instance, CBD-infused skincare products are gaining popularity for their potential anti-inflammatory and antioxidant properties, offering consumers a natural alternative for skincare routines.

Moreover, specialized formulations addressing sleep support, stress relief, and pain management are becoming increasingly prevalent. These products leverage the therapeutic potential of cannabinoids to provide holistic wellness solutions, resonating with individuals seeking natural remedies and alternatives to traditional pharmaceuticals.

As the acceptance of cannabis in wellness circles grows, the industry is witnessing a paradigm shift from solely recreational use towards a more holistic approach to health and well-being. 

Therefore this is indicative of the expanding potential of cannabinoids beyond recreational purposes.

Final Thoughts

When selecting a cannabis-themed gift, take into account the recipient’s preferences and interests. Whether they enjoy exploring new strains, indulging in delectable edibles, or accessorizing their cannabis experience, there’s a perfect gift waiting to delight them. Embrace the uniqueness of cannabis culture and give the gift of joy, relaxation, and exploration to your friends and family.


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Cannabis in South Africa: The People’s Plant

We are a civil society organisation with the interests of the existing Cannabis industry and the Human Rights of ALL citizens at heart.


We are more than just a cannabis retail company. We are about a lifestyle that promotes vitality, balance & good health.

Resources & Equipment

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Find everything from LED grow lights, grow tents, fans, and hydroponic setups, to environmental equipment and controls, harvesting accessories, extraction equipment and plenty more. 

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