Canadian cannabis moves into convenience mode
Uber Eats is likely to change the Canadian cannabis consumption patterns with the launch of its Click and Collect model with leading retail brand Tokyo Smoke. The ramifications of this business model are vast and are likely to replicate in other jurisdictions where cannabis is to be legalized.
So, how does it work practically, and what can South Africans learn?
Uber Canada: here’s how it works
Consumers can place orders from Tokyo Smoke’s flower collection and unique accessories on the Uber Eats app, and then pick up their purchase at the respective Tokyo Smoke stores. This is an innovative arrangement between Uber Eats and Tokyo Smoke, which is the first cannabis merchant to list itself using the Uber Eats software, across Uber’s global business.
Online ordering and pickup using Uber Eats is an innovative, new way for Canadian adults to conveniently and safely purchase legal cannabis. All orders will be fulfilled within an hour of the order being placed, so consumers are able to receive their items quickly.
“Tokyo Smoke is thrilled to partner with Uber Canada on this innovative offering for our customers, bringing them high quality products and the very best customer experience,” said Mark Hillard, VP Operations, Tokyo Smoke. “As a market leader in innovation and a platform used by so many Canadians, we believe this is the ideal next offering that can be done safely and conveniently on the Uber Eats app.” Here’s how it works
- Ontario consumers head to the Uber Eats app and select the “cannabis” category or search for “Tokyo Smoke”. They will see a warning that they must be of legal age to enter the Tokyo Smoke virtual storefront
- Once confirming their age, the consumer is taken to the menu of a Tokyo Smoke store in the area to place an order
- Orders will be fulfilled within an hour from when the order is placed
- When consumers head to Tokyo Smoke to pick up their order, the order will be fulfilled by a Tokyo Smoke employee who is CannSell certified and who will ID consumers as required by regulations.
End-to-end service will improve road safety
“We are partnering with industry leaders like Tokyo Smoke to offer safe, convenient options for people in Ontario to purchase legal cannabis,” said Lola Kassim, General Manager of Uber Eats Canada. “By combining a streamlined ordering process through the Uber Eats app with Tokyo Smoke’s in-person pickup service, we’re creating a new end-to-end experience for responsible cannabis ordering across the province.”
This partnership will help combat the underground illegal market, which still accounts for over 40% of all nonmedical cannabis sales nationally. Further, recent research from Public First shows that driving after cannabis consumption remains prevalent, with 1 in 7 (14%) of cannabis users admitting to having driven a vehicle within 2 hours of consuming cannabis. When Canadian cannabis laws evolve to include delivery, options like Uber Eats are expected to help decrease impaired driving and improve safety on the road.