Cheeba Africa has announced a new broadcasting deal with Cape Town TV (CCTV) for Craft Cannabis TV, to be on DSTV channel 263. At the same time Craft Cannabis TV has launched Canna News Africa, a weekly round-up of all the latest cannabis news and views in South Africa. Co-hosted by Cheeba fco-founders Trenton Birch and Linda Siboto, the show features Instagram cannabis influencer and content creator, Noxy Indoni (The Kush Queen) who takes on the lifestyle section with a special focus in and around Johannesburg. News is provided by Cannabiz Africa publisher Brett Hilton-Barber.
Over the past year, the Craft Cannabis TV channel has engaged with local and international industry specialists to produce high quality cannabis content that covers many aspects of the industry from legalities to medical use, educational growing instruction to celebrating culture.
Cheeba Africa co-founder and CEO, Trenton Birch says, “Craft Cannabis TV has a well-earned reputation locally for documenting the South African cannabis industry and bringing global perspectives to our loyal audience. We are excited about this partnership with Cape Town TV which has the potential to now bring this expert, interesting and enjoyable cannabis content to DStv viewers across Africa, on Channel 263.
“It’s an important step in the growth of our channel, as DStv viewers can now access the Craft Cannabis TV content without the costs of data. This gives Cheeba Africa more opportunities to present modern perspectives on cannabis use, to help build a sustainable and responsible African cannabis industry and actively challenge the outdated and erroneous views of cannabis that linger because of both current and historical legislation.”
Co-founder and Head Of Media Linda Siboto who has been a film producer for almost 20 years says, “Craft Cannabis TV content is classic edutainment – educational, yes, but delivered in an entertaining and dynamic way. We cover all aspects of the industry and deep-dive into fascinating vertices. Our viewers are introduced to dynamics of the industry in Africa and will get insights into the serious potential of the cannabis space from socio-economic to health and well-being impacts.
“What will be clear is that this is a crucial time of disruption in the worldwide cannabis industry. The traditional view of users as ‘stoners’ is all but over. As progress is made with regard to legislation issues, and Africa follows in the footsteps of the international community towards decriminalisation, a professionalism rooted in deep cannabis education and experience is on the rise. Cannabis has all the potential to become a unicorn industry across Africa. It’s an exciting time, and Craft Cannabis TV is proud to be at the forefront of bringing this content to the African continent. It’s fantastic that Cape Town TV and DStv have embraced this and included Craft Cannabis TV on their platforms.”