The first legal CBD hemp smokeables to be available in South Africa will be on shelves this month following a “go-to-market” deal between US-based Solin Naturals and local wholesaler, Ailon Naturals. Ailon has also clinched the UK distribution rights for Adler Zero Luxury Hemp Smokes, a brand currently available in the United States, Switzerland, Canada, and parts of the European Union.
Alder Zero pitched as a healthy alternative to tobacco
Alder Zero will be available in SA and the UK in August 2021, according to a press release from Solin’s head-office in Wilmington, Delaware. Ailon, a company focusing on natural products, has Alder Zero on its website selling for R10 apiece.
Ailon directors Theo Botha and Alwyn Marais launched the company in 2020 during the Covid pandemic, offering a wide range of moringa and other natural supplements. In the press release they say: “After an extensive period of review, we have decided to move forward with, and include Solin Naturals hemp smokables’ product line as part of our product offerings. Ailon Naturals specializes in organic health supplements and it makes sense to us to venture into the CBD/Hemp market. We are particularly impressed by the quality, taste, diversity, and packaging of this exciting new brand. We look forward to to make Adler Zero smokables available through our extensive distribution network in South Africa and the UK”. Ailon will be pitchng the Adler as a healthy alternative to tobacco: the smokes contain no tobacco or nicotine and feature Greenbutts, new bio-degradable filters made of a patented blend of food-grade natural fibre, including hemp, cotton flock, wood pulp and abaca (also known as ‘Manila hemp’), and bio-degrade within a few days.
Ailon a springboard for Adler Zero into SA and UK
Solin Naturals’ Managing Director, Carien Marais says Solin is “excited to have this opportunity to launch its flagship hemp smokable brand in South Africa and the UK, with a pre-eminent wholesale distributor such as Ailon Naturals. This is an important milestone for us, with respect to the company’s strategy to build Adler Zero Luxury Filered Hemp smokes into a major international brand.
“Our product contains CBD, which is one of the major health-promoting components, and natural terpenes responsible for a soothing, aromatic flavour and an enjoyable smoking experience. Due to the strict South African legislation on THC and CBD, Adler Zero was developed in our laboratories to be legal in countries with severe THC restrictions. It features 20mg CBD per smoke and 0,001% THC.”
For further information contact:
Ailon Naturals (Pty) Ltd
061 105 6901 / 082 866 5338